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outsourcingcontent, Pozycjonowanie, English SEO and Internet Marketing

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A Note from Alice and Annette - What to Expect with this Guide
Congratulations on taking the first step to truly maximizing your
content creation. This is the beginning of something big and long
lasting for your business. This guide will teach you about a
variety of things in regards to creating and using content for your
online business.
From the importance of content to the kind of content you should create and how you can
repurpose your content to maximize your return on investment to hiring and working with a
writer, this guide will give you plenty of fresh ideas to help you turn your content into highly
efficient profit producers.
We encourage you to go through this guide in its entirety, even if you already have some
understanding of how content creation works. There are innovative and unique ideas sprinkled
throughout this guide and we’d hate to have you miss anything.
Through our combined backgrounds, we’ve learned a few tricks and plenty of powerful
strategies along the way and love helping others to do the same. Not only do we understand great
content…we, most importantly, understand great marketing. To truly make the most of content
creation, you must have an understanding of both. This guide will give you the head start you
need.
Let’s get started right now and bring you just a little bit closer to the amazing lead and sales
generating machine that can be unleashed through great content.
Copyright 2009
AllCustomContent.com
, All Rights Reserved
Pass it On! Please feel free to distribute this document, as long as it remains in its complete and original format.
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They Say Content Is King, But Have They Said Why?
While you have probably been told time and again how important content is for your internet
marketing businesses, you may not have been told exactly why this is. Our goal here is to make
this concept clear, giving you a greater understanding of why this one word,
content
is so
important. Not only will you learn what different types of content there are, but also how to
maximize your content and content building strategy to build your online business.
What is Content?
When referring to written content for a website, there are many formats you can use to present it.
Essentially, we are talking about the meat of any website, such as:
•
Articles
•
Product information
•
Blogs
•
Website reviews
•
Editorials
•
Business letters
•
•
Interviews
White papers
•
Press releases
•
Special reports
•
Sales copy
Your Beacon to Potential Customers
Many internet users have a need for information on a particular topic. What they’ll likely do is sit
down at their computer and open their favorite search engine. They’ll type in a word or phrase
which best describes what it is they’re looking for.
For example, if they’re looking for information about learning to rock climb, they may enter
“learning to rock climb” into their search engine of choice. If you have a website devoted to
teaching people about rock climbing, they may find you.
Once they have found the content they need on your site, they will take the time to read it. If you
have a site rich with targeted information for your readers, you have a better chance of people
finding, and staying with you as they reach the various phases of their needs. Regardless of your
business model, this provides you with the perfect opportunity to make any relevant product or
service recommendations, and also offer your readers the chance to sign up for your business
newsletter.
Copyright 2009
AllCustomContent.com
, All Rights Reserved
Pass it On! Please feel free to distribute this document, as long as it remains in its complete and original format.
- 2 -
As a result of your content being created and found online, the remaining steps of the process
become practically automated. Your website content keeps working, your autoresponder keeps
everything in order and your products keep making you money while your content base
continues to grow.
Unlike pay-per-click campaigns and other forms of advertising, creating great original content is
much less expensive a means of advertising. Great content also tends to multiply all on its own,
without much effort on your part. If you offer quality content, it will begin to build your internet
marketing business into something you can be proud of.
Does Your Content Spread the Word?
One of your main goals as an Internet entrepreneur is to get traffic flowing to your website. With
each visitor to your site, not only do you have the opportunity for them to read your content, but
also for them to pass your information on to others. Word-of-mouth advertising can go a long
way to grow your business. If what people find when they search your site is both helpful and
informative, chances are they will discuss it with others.
It could be with their friends and family, on their blogs and forums, or through any of the various
social marketing venues. They may even use some of your reprint articles on their own websites.
These are all methods, which can bring you more traffic and potentially more clients as a result.
Having a strategy planned out for continued content puts you in a position ahead of your
competition.
Does Your Content Effectively Demonstrate Your Expertise?
Among your primary goals as an internet marketer is to establish professionalism and expertise
in your niche. Visitors to your website will appreciate finding quality content and will continue
to come back to you for more. Showing them your expertise will establish a relationship of trust
between the two of you, which will result in them buying your products or services instead of
turning to someone else the next time they are in need.
By demonstrating your knowledge, other professionals in your industry will come to respect your
material, resulting in another opportunity for advertising and publicity. It’s nice to have others
approach you for articles, interviews and quotes as a result of your professional reputation.
You will obtain a reputation of a person who not only conducts business on an established and
recognizable professional basis, but also as someone who can teach with a level of expertise not
offered elsewhere.
Copyright 2009
AllCustomContent.com
, All Rights Reserved
Pass it On! Please feel free to distribute this document, as long as it remains in its complete and original format.
- 3 -
Do You Know What Your Readers Need?
Readers look for content, which is not only easily accessible, but of exceptional quality.
Anything educational, informative or entertaining will tend pique their interest. It all depends on
your business or audience, as these terms may carry a variety of definitions in different contexts.
You probably already have a good idea what it is your audience is looking for, and what they
want to read about.
If you aren’t sure about this however, then it’s time to find out. Research what your readers
respond do and how they look for your information.
•
Are they using any particular keywords?
•
What about the questions they are asking?
In order to discover what it is your readers really need, you can poll visitors on your website for
a more direct approach. Ask them what they want, and they will often give you the answers
themselves!
Content plays an important role in your business growth and chances are you have some type of
content strategy in mind. Perhaps you’ve decided to give away a report, email a mini course via
an autoresponder and you’ve listed 10 article ideas for each month. This is a great start; however
there are ways to maximize this content for ultimate return on investment and business growth.
Are You Making the Most of Your Content?
Many people still aren’t familiar with the concept of repurposing content. That’s okay. We get
into the mindset that content has to be fresh and original, and it does, and we forget to look
outside the box to solve our content needs.
Content repurposing is simply a case of taking your existing content or information and reusing
it in a different format or for a different purpose.
For example, you can take forum posts and turn them into articles or blog posts. One very
notable client of ours, Michel Fortin, does this and he’s even posted on Twitter about it. Of
course, he’s a detailed forum poster with some amazing insight into his industry. The point is
he’s using content he has already written and creating something new from it. He’s creating
something valuable to his audience and something to keep his website in the front of the minds
of his prospects and customers and of course to keep his search engine page ranking tip top.
The repurposing process just makes good business sense. It makes it easy for you to create new
products and tools that can help you increase subscribers and traffic volume. This increase
provides you the opportunity for additional revenue, without the need for creating new
information from scratch.
Copyright 2009
AllCustomContent.com
, All Rights Reserved
Pass it On! Please feel free to distribute this document, as long as it remains in its complete and original format.
- 4 -
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